The Anti-Defamation League has a history of championing minorities (and minority opinions). But some opinions need to be challenged. A group of ultra-right wing neo-fascists ran ads in college newspapers, claiming the Holocaust was a fabrication. Ignoring the ads would encourage more outrageous claims. Debating it point by point would give the proposition too much credence. The answer was to unmask the motives behind the madness, which became easy once it was discovered that one of the leaders of this movement was quoted as saying "I don't want to spend time with adults anymore. I want to go to students. They are superficial. They are empty vessels to be filled."

This ad, in which the ADL unmasked the hypocracy behind the facade of impartial opinion, ran only a few times. Yet no publication in which it ran ever saw a Holocaust revisionist ad again.