Clients turn to ad agencies because they believe the agency can tell their story better. And that's usually true. However, there is always an exception that proves the rule. In this case, the man who runs the country's largest bank, and was CEO of Chemical when this campaign ran, said it better than anyone else could:

"I am pleased we have a shared pride in the Chemical advertising campaign. Our ads have generated editorial comment, which you don't often see, letters from our customers, and a great deal of favorable employee comment. In one case, we've even been plagiarized by a bank in Arizona! As a believer that imitation is the highest form of flattery, this last incident tells me we must be doing right."

- Walter V. Shipley
Chairman