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There has been considerable hand-wringing in the marketing communications
industry about consulting companies encroaching on agency turf.
In stark contrast, a substantial portion of Public Sector's revenues
come form strategic consulting-no advertising or design work involved,
although, this work is a natural evolution of the strategic communications
work we do.
Public Sector offers a wide range of consulting help, form traditional
marketing, communications audits and brand evaluation/brand-leveraging,
all the way to overall strategic business plans and challenges.
We are currently helping one corporation downsize and restructure
their entire marketing department, improve the way they direct
with their ad agencies and design firms, and are helping them
grapple with a set of difficult branding issues. We are also doing
change management coaching for the CEO and senior executives,
and act as a catalyst and interlocutor between the company and
three consulting companies (all MPI-recommended).
Whether the problem is the turnaround of an established company,
a flattening sales curve, a changing competitive landscape or
internal functional issues, Public Sector can offer a fresh perspective
and three decades of real-world experience with over 400 companies.
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