A leading public entity insurer, Coregis became a GE Capital company when it was acquired by our charter client, Financial Guaranty Insurance Company. As the insurance business became increasingly competitive and public entity insurance becomes more and more a commodity product, brokers calls for bids were slowing.
To break through the competitive clutter, and help Coregis reclaim its leadership position, MPI created a message that caught the attention of the brokers by putting them in an awkward spot if they didn't call Coregis for a bid.

It can be hard to measure the success of trade ads, but not in this case. The morning after the first ads appeared the phones began ringing. Brokers were antagonized (in a good-natured manner) by the ads, and agreed to bid Coregis. The sales force was pleased by the response and Coregis has been busy ever since.