Marketing Pathfinding, Inc. - Hall, Triggle, Rosner and Parker, Ltd.



	Starting in the fall of 1997, MPI began working quite closely with O&M advertising in the U.K. O&M was the advertising agency for Eagle Star Insurance and MPI had been retained by Eagle Star's new Chief Executive, Patrick O'Sullivan. MPI's brief was to work with the CEO in a trusted advisor capacity, helping him turn around a desperately ailing company. MPI was also asked to consult on branding and marketing communications. Late in 1998 O&M's U.K. Managing Director requested a meeting. He was concerned, and rightly so, with the encroachment of consulting firms on ad agency turf. Two brainstorming sessions later O&M Consulting was born - a unique joint venture between Ogilvy & Mather, Marketing Pathfinding, Weston Marketing Group and two very senior U.K. based consultants. The objective: develop a bespoke consultancy business for O&M UK. Initially named O&M Consulting, the firm has now been purchased by its founding partners from WWP and is now called Hall, Triggle, Rosner and Parker, Ltd. HTRP does highly confidential strategic development and business development work with UK companies. All work is initiated by a company CEO. The intention is to come in, help fix one specific, high-level problem, then leave. (In all candor, the leaving part is proving harder than we planned.) Marketing Pathfinding offers a wide range of consulting help, form traditional marketing, communications audits and brand evaluation/brand-leveraging, all the way to overall strategic business plans and challenges. We are currently helping one corporation downsize and restructure their entire marketing department, improve the way they direct with their ad agencies and design firms, and are helping them grapple with a set of difficult branding issues. We are also doing change management coaching for the CEO and senior executives, and act as a catalyst and interlocutor between the company and three consulting companies (all MPF-recommended). Whether the problem is the turnaround of an established company, a flattening sales curve, a changing competitive landscape or internal functional issues, Marketing Pathfinding can offer a fresh perspective and three decades of real-world experience with over 400 companies.