Wall Street has always suffered from the occasional image issue. But in the first half of 90's, the scandals and missteps reached epic proportions. Standing tall in the midst of it all was 5'2" Mickie Siebert, the first woman member of the NYSE. Stubborn. Unbending. Ethical. Tough. Smart. "The First Woman of Wall Street" runs a discount brokerage. By highlighting the ethical standards to which she adhered while providing low cost transactions, Siebert gave a pretty good jab to the sleaze set, and Mickie's business grew while many other firms were struggling.