The New York Open Center is a cottage industry of one, a sixteen year-old institution of holistic teaching and practice known to many, understood by few, and surrounded by an increasingly aggressive array of marketing-savvy competitors. Market Pathfinding, Inc. was asked to develop an advertising campaign to increase enrollment. We recommended focusing on what we dubbed the post-materialists, over-achievers in their careers who were under-succeeding at life. We developed a new logo, a new tag line: "A Place Of Higher Learning," and an ad campaign which for the first time actually answered the "What exactly is the Open Center?" question.

Early results are encouraging. Stay tuned