The fight to provide high quality reproductive health care and health education services to the women of this country has been the commitment of Planned Parenthood since Margaret Sanger founded it over 75 years ago. But too many potential clients of Planned Parenthood have a misconception about what Planned Parenthood is all about.

Extensive research showed that the challenge was to develop advertising that would educate and inform women about the full range of health care services offered by the more than 900 Planned Parenthood clinics located in vastly different socio-economic and geographic regions of the country.

The result was a one-hundred page advertising kit providing the framework for Planned Parenthood affiliates to develop customized print and broadcast campaigns. Marketing Pathfinding principals put on an extensive road show to explain the marketing premise behind the kit. It has been embraced by the affiliates as a user-friendly, highly effective marketing and fund-raising tool.