When practical, we like to interview business, sales, and operating people in an organization. We review previous marketing plans. We devour research. Then we stop, and think about our clients' customers and other relevant constituencies. We think about the history of the organization, and about its future. We look at the problems as clients pose them to us, and we unearth problems we think a client may have overlooked.

Then we talk with our customers about what people want and need now, and what they'll want and need in two years, in five years, even longer. We review our customers' goals and aspirations, ambitions and dreams. And then write a plan that takes all of this into account.

The plan describes current and future situations, proposes goals, articulates an overall strategy, a set of tactics. There is a budget. A timetable. Metrics for success. Once approved, we work with clients to implement it with dispatch, as we are unapologetically impatient about your success. We have a serious need for speed.

Through this process clients have a fresh look at their problems and opportunities, and a new approach to dealing with them in an innovative and cost-effective manner.