From its inception, the firm has practiced a consulting service we describe as Quiet Counsel. We find that we are not so much working for corporations as we are advising its leaders, and our experience has been that this is often most effective when done quietly, principally in private discussion with Chief Executives. In this mode we are able to provide frank, objective advise and a sounding board and inspiration for dynamic thinking. Many of these assignments are with clients and colleagues of long-standing, who believe the range of our experience and the no-nonsense assessments and innovative solutions we offer stand in sharp relief to the over-complicated and under-ambitious proposals they see. When framed in the context of our holistic View from 80,000 feet, clients find they are better prepared to make dynamic, impactful decisions.

Marketing Communications Programs:

Over the last decade-plus, Marketing Pathfinding and its predecessor company, Public Sector Solutions, have developed more than seventy-five marketing communications programs for a wide range of corporations, retailers, not-for-profit and non-governmental institutions and cultural and social change organizations. Short descriptions of some of these programs and examples of the work can be viewed under Marketing Communications Histories on this website.

These programs range from basic advertising campaigns in print, broadcast, direct marketing and digital media to full-blown programs encompassing strategic planning, new product development, research, media planning, creative development and execution and tactical and strategic alliances and complete graphic identity programs. The firm continues to provide these services to its consulting clients as part of its overall practice, and will on occasion produce a marketing communications program as a freestanding assignment.

BrandAid:

For over 35 years the firm's Chief Executive, Charlie Rosner, has been a somewhat controversial commentator regarding branding theory and practice, via articles in trade publications and as a frequent seminar leader at corporations and at marketing seminars worldwide. The firm continues to produce branding programs for select clients when it is clear there is a contribution that other firms may not be able to provide.

This brand consulting practice is primarily focused on brand rejuvenation, branding turnarounds and branding-related workouts and strategic planning. In a number of instances the firm has been able to make significant contributions in the revitalization or restructuring of a brand by providing no-nonsense advice and quiet counsel to Chief Executives dealing with brands in jeopardy or facing a crisis.

Change Management:

Either through hands-on programs, or in conjunction with specialist firms, Marketing Pathfinding helps Chief Executives and senior managers identify, quantify and implement change programs which are geared to quick-wins and dramatic staff buy-in. We sometimes employ GE-syle Workout sessions, or when a large program is needed we team up with the consulting firm which focuses exclusively on change management, Robert H. Schaeffer and Associates, the firm Jack Welch worked with in developing the Workout concept. We then help the Chief Executive structure a best-use program with them.

Counterintuitive New Product Development and Speed To Market Executions:

We assert the notion that executives in a corporation "aren't creative" is absolute rubbish and we have shown time and time again that ideas aplenty can be developed and implemented within any organization, and in a hurry. Through the use of one day Workout-style workshops, and by designing programs and helping to lead teams combing internal staff and external category experts we have helped organizations develop and rapidly bring to market new ideas, innovative distribution systems and overlooked new revenue streams.

Tactical and Strategic Alliances:

The firm's Chief Executive has developed a broad range of friends, colleagues and talent sources, and takes particular delight in making counterintuitive introductions. Over the years these introductions have produced material innovations and exciting new business opportunities for our clients.

Over-Due Diligence:

A tongue-in-cheek expression, admittedly, this is a service wherein we are called in to provide investor organizations with a fresh, inventive, objective and often startling new perspective on investments they've made which have hit a wall of some sort.

This practice was originally instituted at the behest of the GE Capital Equity Capital Group, but in recent years has also been done for a number of corporate venture groups, private equity firms and venture capital groups. To date we have looked at over two dozen companies.