arketing Pathfinding, Inc. specializes in strategic management consulting and development of marketing communications programs. Our marketing work over the last decade has encompassed development of complete branding programs and advertising campaigns for over 75 clients in financial services, e-commerce, retail, media, telecommunications, entertainment, social engineering, healthcare and education. Our management consulting work runs the gamut from short-term trouble-shooting and M&A-related due-diligence to discovery and development of new or underexploited revenue streams, turn-arounds, roll-ups, venture capital for start-ups, the launch of new companies, and on several occasions, selection and partnering with multi-national advertising agencies and world class consulting firms. We work in a trusted advisor capacity with many clients and have been retained to provide private advice and counsel to CEO's, critique business plans, assess strategic aspirations, challenge deeply embedded assumptions, identify overlooked opportunities and develop multi-faceted programs designed to recalibrate an organization's goals and raise its definition of success. In the process, we have developed several proprietary research, analytic, change management and customer-learning methodologies which have enabled Marketing Pathfinding clients to gain revealing pivotal customer insights, to help clients ensure that the products and services being offered are genuinely needed and will be well-received. When Marketing Pathfinding works at the preliminary strategic planning stage, we bring to bear over three decades of experience, working with hundreds of organizations. We currently provide advice and counsel on strategic restructuring issues for several CEO's in the U.S. and U.K. We we have worked continuously with GE Capital, one of the world's largest and most dynamic financial services companies, since 1990, consulting on mergers and acquisitions, start-ups, turn-arounds, business development and cross-selling. We are currently helping one corporation downsize and re-purpose their entire marketing department, improve the way they work with their ad agencies and design firms and grapple with difficult branding issues. At one point, Marketing Pathfinding's CEO acted as a temporary director of marketing for this company while continuing to run Marketing Pathfinding. We provide change management coaching for a U.K. based CEO and his senior executives, and act as a catalyst and interlocator between the company and three consulting companies (all recommended by Marketing Pathfinding). Whether the problem is the turnaround of an established company, a sinking sales curve, a changing competitive landscape or internal functional issues, Marketing Pathfinding can offer a fresh perspective, three decades of real-world experience, and innovative solutions that will work.